To offer a high level of services to eCommerce clients by delivering and offering engaging content to customers. We also have largest organizations that are our clients, and we provide personalization, and it does not involve any marketing technologists. There are some bridges that are present to fil the gaps that happen between the phase of making a strategy and then developing the plan.
Architecture and planning are required to have reuse of content, and it involves teamwork and engineering. There are two major elements that work together, i.e. strategy and engineering, and they are linked with architect and designer that provide an effective user experience. There are some things that come under the category of shared deliverables such as CMS specifications and their implementation, taxonomy, model, customized plan, etc.
The strategy and the engineering roles work together, jointly with an information architect or user experience designer. Shared deliverables include a detailed content model, taxonomy, CMS implementation and management specifications, personalization plan, and content reuse worksheet.
Model – It helps to develop modeling of the content, and therefore few things are needed to represent the content such as their features, elements, and their relationships.
Metadata – It offers invisible information that is associated with the content that is sometimes not so useful but invisible.
Markup – It involves content wrapping and does not include content itself. It offers and presents content and involves XML.
Schema – It is a type of metadata that gives meaning as well as good relationships to content. It usually includes such vocabulary that is standardized to describe terms and concepts. The schema is used by robots to relate ideas.
Taxonomy – A map of related concepts which are applied to content, often as tags. Taxonomy shows content relationships by enabling dynamic collections of content items. Enables and supports features like related content reuse, navigation, search, and personalization.