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by Divy M
HomeDepot Catalog Creation Process

How to Improve Web Sales on HomeDepot with Catalog and Content Optimization

Selling on HomeDepot

The Home Depot, Inc. is one of the largest online and offline home improvement retailer in the US offering appliances, tools, and products required for your home improvement. The Home Depot operates 2,285 stores in the United States, Mexico, and Canada. These stores are served through more than 90 distribution centers in the United States. The Home Depot serves millions of customers every week through its physical stores and an online store. According to a Compete.com survey, the website attracts 120 million visitors annually. Owing to this reason, it has emerged as one of the leading choices for any manufacturer or supplier in the home improvement and furnishings sector.
Having said that, listing the product on HomeDepot.com is not easy. It can be a daunting task for first-timers or people who have no dedicated teams for listing management and catalog creation. The Home Depot slogan “How Doers Get More Done” shows its commitment to delivering the best customer experiences. This commitment reflects on its online store, too. So, it becomes important to adhere to Home Depot product catalog and upload guidelines, if you wish to list and promote your products through the website.
Product Categorization and Tagging
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Appealing Product Content
Product Data and Search Engine Optimization
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Product Image and Optimization


Product Categorization: This is the most important aspect of product visibility on the Homedepot. A person always searches the product under a category. So, if your product is not listed under an appropriate category (categories) there are chances of losing a potential buyer. For instance, you may be selling power tools, but if it is listed under the category hand tools the visitors to Homedepot.com may never find it. So, your loss may be your competitors’ gain.
User and Search-Engine Optimized Content: Just listing your product on HomeDepot.com will do no wonders to your business. You need to ensure that the product is searchable and visible to both search engines and onsite visitors. For that, you need to include appropriate keywords and search-engine-optimized, yet user-friendly content. An experienced third-party product content provider can help you in both areas.
Image Optimization: Coming to product detailed pages, Homedepot.com requires all retailers to use lifestyle images for products. These images are can be created using CGI, so that customers get a look and feel of the product. This would help them make the right decision. So, it’s critical to present the product with multiple images across the website.
Product and Data Tagging: A product can be tagged in multiple categories where it may be relevant. This gives users better chances to compare the products and make the right decision. A third party service provider will always help you with the right tagging and data creation, thereby increasing your chances of success.
To understand how an optimized HomeDepot product catalog can help increase your online visibility, please contact us today.

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