Macy’s Catalog Creation Process
How to Improve Web Sales on Macy's with Catalog and Content Optimization
Selling on Macy’s.com
Macy’s is an American department store, which has existed since 1858, which makes it one of the oldest store chains in the United States. In 2015, it was confirmed that Macy’s was the largest department store in the US by retail sales. Although it may sound like an exclusive clothing store, Macy’s also sells jewelry, accessories, food, gifts, and furniture.
Being committed to quality and best customer experiences, Macy’s has floated strictest guidelines for vendor and eCommerce partnership, which makes it one of the toughest marketplaces to list your products. So, in order to qualify for listing on their website, you need to strictly follow Macy’s Product Catalog and Content Operation Guidelines. This makes it important to partner with a vendor who has expertise and experience in following Macy’s Product Catalog and Content Operation Guidelines. If you are planning to partner with one such vendor, ensure that they understand the importance of the following:
Product Categorization and Tagging
Appealing Product Content
Product Data and Search Engine Optimization
Product Image and Optimization
HOW TO CREATE A SALES FOCUS PRODUCT CATALOG AND CONTENT FOR MACY’S
Product Categorization and Tagging: These are two important factors that drive success on your online product listings. If the product is not listed in the proper category, perhaps visitors may find it. For instance, if they are looking for fashion jewelry that you excel in, and the product is listed in some irrelevant category, then they may never find you. The product is tagged to make it relevant to a particular set of users. Macys’s has an internal QC layer which ensures that vendor data is accurate to provide the best of customer experience to it web visitors
A product may have different tags such as a dress may be defined by its color, material, brand, neck, and sleeve. For instance, if a visitor goes to any Macy’s store and asks for a White Polo Cotton T-shirt from Armani, he is sure of his preferences. On Macy’s eCommerce platform, the product may be tagged as – (Apparel Type) – T-shirt, (Neck Type) – Polo, (Brand) – Armani, (Color) – White, and (Fabric) – Cotton. Visitors are influenced to purchase products online when they find products that match their tag preferences. An experienced third-party product catalog vendor like Sirius Alpha will help you get it right.
Product Data and Search Engine Optimization: Incorrect product data severely affects your product visibility. Keywords or search terms are an important aspect of any product listing. You need to use the right search terms that people may to search online. Similarly, the product information and description must be accurate and depict your brand ideology then only people would be convinced of the product quality. This is where a third-party product content vendor can make a difference.
Image Optimization: Macy’s has regulated stringent guidelines for product image quality and styling. Hence, it is important to invest in quality product images and retouching to follow product content guidelines.
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LUCRATIVE PRODUCT CATEGORIES ON MACY’S
Fashion Products and Accessories
Home Furniture, Bed & Bath
Key Benefits with Sirius Alpha
We offer guidance to companies experiencing any stage of growth and provide them with custom solutions depending on their current position.
Cost per SKU Model
Complete end to end management
Single point of content for complete project management
eCommerce Subject Matter Expertise